wtf is a Creator Cupid?
The Creator Cupid is a one-cherub creator marketing studio, run by chief cupid Chloe Perkins. brands, agencies and events come here for strategy, consultancy and education on all things influencer marketing and the creator economy.
with a decade in the industry, 80+ brands and agencies, and hundreds of creator partnerships in my little pink book – I’ve had visibility and experience into how the creator economy works at many levels. when I’m not talking about creators, I’m probably in bed with my two cats.
Chloe the cupid <3 
my history as
The Creator Cupid
my history as the creator cupid
I sadly wasn't a baby genius predicting influencer marketing in the womb, but I can address the pink elephant in the room. at 3 years old I would only respond to being called Barbie, my first laptop was spray-painted magenta, and my love for the colour has caused confusion, admiration and side-eyes my entire life. now I have a pink business, a pink bathroom and a pink kitchen. sometimes a "personal brand" is the only brand you know <3.
1. baby cupid 
I sadly wasn't a baby genius predicting influencer marketing, but I can address the pink elephant in the room. at 3 years old I would only respond to being called Barbie, my first laptop was spray-painted magenta, and my love for the colour has caused confusion, admiration and side-eye’s my whole life. now I have a pink business, pink bathroom and a pink kitchen. sometimes a "personal brand" is the only brand you know.
2. love at first sight raised on beauty gurus and window-shopping, I worked as a make-up artist and beauty blogger while studying for my marketing, advertising and PR degree. my first entrance to the industry was in the chaotic glamour of PR, with brands such as Glossier, Charlotte Tilbury and Huda Beauty. I adored gifting and meeting influencers, so knew I'd found the love of my career.
3. making it official raised on beauty-gurus and window-shopping, I worked as a make-up artist and beauty blogger while studying for my marketing, advertising and PR degree. my first entrance to the industry was in the chaotic glamour of PR, with brands such as Glossier, Charlotte Tilbury and Huda Beauty. I adored gifting and meeting influencers, and I knew I'd found the love of my career.
so I specialised. I then spent 3 years at Gymshark. first in the North America team nurturing long-term ambassadors. then became hire #1 to start the UK + US influencer marketing team – the brand’s first time exploring shorter-term partnerships. here we took the brand into the mainstream as it grew exponentially – beyond fitness into beauty, fashion and even gaming.
3. making it official 4. my own love so I specialised. I then spent 3 years at Gymshark. first in the North America team nurturing long-term ambassadors. then became hire #1 to start the UK + US influencer marketing team – the brand’s first time exploring shorter-term partnerships. here we took the brand into the mainstream as it grew exponentially – beyond fitness into beauty, fashion, wellness and even gaming.
in 2022 I went solo, "temporarily", but loved it so much I never went back. since then I've run influencer marketing campaigns and programmes for some of the world's biggest brands and agencies, from adidas to Amazon, Meta to L'Oréal. I've covered everything from fashion to fitness, pets to parenting, with creators of every size.
4. my own love 5. happily ever after 
in 2022 I went solo, "temporarily", but loved it so much I never went back. since then I've run influencer marketing campaigns and programmes for some of the world's biggest brands and agencies, from adidas to Amazon, Meta to L'Oréal. I've covered everything from fashion to fitness, pets to parenting, with creators of every size.
having seen and done all of it, I've turned going solo into a portfolio career. I strategise and consult, I speak and educate, I predict and post. and making all of it pink <3
p.s “Creator Cupid” was once “Creative Cupid”
5. happily ever after having seen and done all of it, I've turned going solo into a portfolio career. I strategise and consult, I speak and educate, I predict and post. and making all of it pink <3
